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Case Studies

Releva Accelerates eCommerce Success with GKE and Compute Engine

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Industry

Technology

Challenge

Releva needed a scalable and adaptable AI platform to handle the growing demands of personalized marketing and web experiences for their eCommerce clients, while balancing data processing, real-time analytics, and user engagement.

Results

Releva's AI-powered platform, built on GKE and Compute Engine, drove significant customer engagement and revenue growth, enabling rapid scaling, cost reduction, and successful fundraising.

Key product

Google Cloud

releva.ai/#/

With Google Cloud Platform, we've unlocked our AI-powered eCommerce optimization platform's full potential. Leveraging GKE and Compute Engine, we've achieved scalability and flexibility, delivering real-time web recommendations that drive revenue growth and customer loyalty. This partnership has fueled our growth, cementing our position as a leader in eCommerce optimization.

Georgi Georgiev

CEO and co-founder, Releva

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About Releva

Releva is an AI agent that acts as a digital shopkeeper, analyzing customer behavior across touchpoints to identify engagement opportunities. Our platform enables businesses to build stronger relationships with data-driven insights and automation. We specialize in e-commerce AI solutions, also serving digital banking, real estate, and insurance.

The Challenge

Releva faced the challenge of scaling their AI-driven platform to optimize personalized marketing and web experiences for eCommerce clients. Their solution needed robust data processing, real-time analytics, and scalable infrastructure to accommodate increasing user demands. Balancing the integration of AI models, high traffic volume, and maintaining seamless user engagement required a platform capable of both flexibility and rapid adaptability.

The Solution

Releva leveraged GKE to deploy their eCommerce optimization platform, offering unparalleled scalability and flexibility. With GKE, they automated container orchestration, maximizing resource efficiency and simplifying deployment. Compute Engine provided robust data processing, ensuring quick access to data insights using tools like Elasticsearch and Spark for AI training. This enabled personalized web recommendations in real-time. By integrating React for their interface, Releva streamlined their user experience and enhanced customer engagement, maintaining stability even under heavy loads.

Releva utilizes GKE and Compute Engine to deliver personalized web optimization and marketing automation for eCommerce clients, ensuring real-time recommendations and increased revenue potential.

The Results

Releva's platform saw dramatic improvements in customer engagement and revenue, thanks to AI-driven, real-time web personalization. Using GKE and Compute Engine, they scaled effortlessly, processing high volumes of data while reducing operational costs. Clients experienced immediate returns with faster go-live times and actionable insights. This scalability and performance also helped attract pre-seed money of €780,000. Now, they are raising $1.6m in ARR again, enabling Releva to advance its platform further and grow its team, cementing its market position.

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